Profile 2009

Ever since it's introduction, in 1989, Revista Jornauto is committed to always bring a complete and realistic view of the market to businessmen and executives of all sectors linked to the automotive industry, providing them an up-to-date and true aid to improve their decision-taking. In these more than 20 years of activity, Revista Jornauto has built an image of trustworthiness and reliability, having as it's foundation the vast experience of our editor, Gilberto Gardesani, working for more than 45 years in the sector, 32 years inside vehicles producers and in many auto-parts makers, always inside sales and marketing areas.

National Contents

Our writers are strategically distributed along many Brazilian states, adding up to 80% of internal potential markets. We cover every major fact that happens in the national automotive sector, interviewing transporters, dealers, service providers, and publicizing the important activities of class assotiations that represent the many segments of this vital industry sector.

Segments

Cars, pick-ups, vans, light, medium and heavy trucks, buses, auto-parts industry, equipments, auto-parts sales, gross and retail and general services. Matters are freely elaborated by journalists renowned among the best in Brazilin automotive segment. Broad contents and texts that are written to clearness and conciseness, based on precise data, are well-suited for the needs of the modern businessman.

Printing and Circulation

Revista Jornauto has it's printing and distribution trough Brazilian Mail audited and certified by IVC (Circulation Verification Institute). Eleven issues per year: from February to December. Distribution is made according to each geographic region, carefully elaborated as demonstrated on the map.

Our advertisers are mainly commercial vehicles' makers, auto-parts industries and dealers. Revista Jornauto has markedly one of the best performances in transportation segments, not only long haul, but also among those involved with urban distribution, passengers, services and auto-parts sales.

Even so, no other publication has a bigger circulation than Revista Jornauto inside the vehicle makers. We reach all departments inside all makers.

The following graphs show a profile of our readers, emphasizing their educational level, where 60% have a university degree or above, own an average of 2,5 cars each and more than 37% change their cars every two years. It's easy to understand why 100% of our readers are also potential buyers for cars, vans, pick-ups for their personal use and for their companies fleets. Over 67% of readers keep their issues of Revista Jornauto for further consultation.

The average of readers, 3,5 per issue, are mainly constituted by businessmen and executives of higher purchase power, opinion leaders inside their social circles and decision-takers.

Nossos leitores são, na maioria, empresários e executivos de grande poder aquisitivo, com forte influência no seu meio social e que decidem, dentro de suas empresas.

Revista Jornauto covers all aspects related to automotive sector in Brazil and Mercosul, like vehicles, products, parts, equipments, services, market, politics, economy and statistics.

Data from our inquiry prove that our contents are interesting for our readers. See the rates given by readers to each section of Revista Jornauto.

Is the most complete specialized publication of the market hás also the best visibility and one of the biggest externally certified printings.